News Flash


Posted on: February 8, 2016

Now That's Cool

Frank White under the Royals billboard.

The Kansas City Royals' new billboard has certainly made a big splash! Jackson County Executive Frank White Jr. couldn't resist the chance to take a virtual victory "shower" beneath it. 

Posted on Southwest Traffic Boulevard in Westport, the billboard depicts catcher Salvador Perez jubilantly pouring a bucket of Gatorade after the Royals clinched their World Series title. The sign captures the moment in 3-D with ice and liquid appearing to cascade down right out of the photo. 

The billboard catches the eye of anyone passing by. (It's hard to miss.) 

White certainly knows the exhilaration of winning the World Series as the star second baseman for the Royals' 1985 World Series champions. But the now common "tradition" of chilling a winning coach to the bone by pouring a bucket of Gatorade over his head had not yet been born. 

However, the first "Gatorade dunk" dates back to 1985, when the New York (football) Giants doused head coach Bill Parcells following a regular-season victory. Within a year, Parcells was getting a regular soaking as the Giants posted a 14-2 record en route to winning the Super Bowl. 

"Coach Parcells was very superstitious," explained Giants linebacker Harry Carson. "If we did something one week and it worked, we did it again. So I kept the Gatorade showers coming." 

Parcells, the notorious hard-nosed Hall of Fame coach, told ESPN on the 20th anniversary of his first dunk, "It's fun. If you have fun, fine. It's not all life and death."

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